TL;DR. Skool’s $99/mo flat plan includes: community feed, classroom (unlimited courses), gamification (levels + points), DMs, calendar, Auto DM, mobile apps (iOS+Android), Stripe payments, basic analytics, and 40% affiliate program. No upsells, no add-ons.
Core features
Community feed
- Reddit-style feed with posts and comments
- Post categories (labels) — you define them
- Pinned posts
- Likes (upvotes), no downvotes
- Plain text + image + video embed in posts
- Nested comment threads (2 levels deep visually)
- Mobile + desktop, same experience
Classroom
- Unlimited courses
- Each course = tree of folders and pages
- Each page = rich content (text, video embed, attachments, code blocks)
- Drip schedule per page
- Gated by member tier OR by gamification level
- Markdown → TipTap auto-conversion (via API)
Gamification
- Levels 1-9 per member
- Points from: posts (+1), comments (+1), likes received (+1), daily login (+1)
- Level unlocks: courses, channels, custom content
- Public leaderboard
- This is the engagement compounding mechanism
DMs
- Private 1:1 between any 2 members
- Group DMs
- Read receipts, typing indicators
- Mobile push notifications
Calendar
- Schedule events with Zoom / Google Meet / Whereby links
- RSVP from members
- Embedded live video player when Zoom is running
- iCal sync (read-only)
Auto DM
- Single message every new member gets on join
- ≤300 characters
- Tokens:
#NAME#,#GROUPNAME#for personalization - Editable anytime in settings
Member roles
- Owner, Admin, Moderator, Member
- Owner = you (one per community)
- Admins can do everything except billing
- Moderators can hide posts, ban members
- Members vary by tier
Payment processing
- Native Stripe integration
- Members pay you via Stripe Checkout in-app
- Skool takes $0 of member payments (only the $99/mo from you)
- Recurring subscriptions + one-time payments supported
- Course upsells inside the classroom
Mobile apps
- iOS (App Store)
- Android (Google Play)
- Native push notifications
- Same features as web
Affiliate program
- 40% recurring forever for every member you refer to start their own Skool community
- Paid via Stripe Connect
- Tracked automatically with your referral link
Basic analytics
- Member count + growth chart
- Engagement (posts, comments per day)
- Top contributors
- Course completion rates per course
What’s NOT in Skool
- ❌ Custom domain (
yoursite.com) — Skool only - ❌ White-label (remove “Powered by Skool”)
- ❌ Custom theme / CSS
- ❌ Custom integrations native (no official API)
- ❌ Email marketing (sends inside Skool only)
- ❌ Course assignments / structured progression
- ❌ Live streaming native (use Zoom embed)
- ❌ Custom landing pages
- ❌ Multi-language UI
- ❌ Advanced analytics (use Apify actor to export data, analyze externally)
The no API gap is filled by the unofficial Apify-hosted Skool All-in-One API actor — pay-per-event ~$1.50/mo.
Feature comparison vs Circle / Mighty Networks
See Skool vs Circle and Skool vs Mighty Networks for side-by-side.
Related
Try Skool — 14-day free trial
→ Create your Skool community — no credit card, see every feature in action.
Plan to automate? Use this Apify actor — ~$1.50/mo for typical use.